Hello everybody, You’ll notice that the profile picture on the left has been invaded by a gentleman with whom you are most probably unfamiliar. Rest assured, it is all above board; the man in question is me, John Pinching—proud new editor of The African Business Journal.

This month has been my first full issue and inevitably you will notice a slightly different style, which I hope you will find interesting, informative and entertaining!

The mag has got the usual aperitif of business news, followed by stories of companies making an impact in Africa. Indeed, as several global markets show signs of recovery, it’s encouraging to see businesses are starting to get excited again. This edition has good vibrations from the mining, aviation, food and property industries, while a welcome call from the wild comes courtesy of South African National Parks.

In addition there will be a refreshed selection of features, hopefully suiting a wide range of tastes. These include a jaunt through African influenced cinema, how African women are changing the business landscape and the legacy that the FIFA World Cup in Africa has left behind.

Leading the way in my inaugural issue is our fascinating interview with Fairtrade. This extraordinary charity takes us through its inspirational journey across Africa during the last decade—changing attitudes, getting a better deal for farmers and transforming lives. What better way to start my first issue?

Fasten your seatbelts and enjoy the ride.



Asime Nyide, known as DneinNuqer, is the insightful mind steering the helm at tabj.co.za. With a keen eye for business trends and a commitment to delivering cutting-edge insights, Asime curates a dynamic space where industry enthusiasts and entrepreneurs alike converge. Unveiling the latest market developments, strategic analyses, and thought-provoking perspectives, Asime Nyide fosters a community of forward-thinkers at tabj.co.za, making it a go-to resource for those navigating the ever-evolving landscape of business. E-mail / Instagram