TABJ July 28 - Procter & Gamble (NYSE:PG) and the International Olympic Committee (IOC) today announced the most far-reaching global partnership for the next five Olympic Games from London 2012 through the 2020 Olympic Games.

The breadth of P&G's portfolio, which includes 22 brands each generating $1 billion or more in annual sales, and the depth of P&G's reach to four billion people worldwide, make this the most far-reaching Olympic partnership. Some of P&G's most iconic brands participating in the partnership include Pampers, Tide, Ariel, Always, Whisper, Crest, Pantene and Olay.

P&G will build upon the success of its Team USA partnership at the Vancouver 2010 Olympic Winter Games which resulted in increased favorability ratings, greater market share and nearly $100 million in incremental sales. The company will leverage the IOC partnership to deliver on its purpose-inspired growth strategy and to help improve the lives of athletes, moms and their families around the world.

"P&G is proud to support the Olympic Movement for the next 10 years," said P&G Global Marketing and Brand Building Officer, Marc Pritchard. "But, we know from our successful results in Vancouver that this is about much more than a sponsorship. For P&G, it's about partnering with the IOC to make life better for athletes, moms and their families as we take the Olympic Movement to our four billion consumers around the world that our brands already serve."

IOC President Jacques Rogge said, "Procter & Gamble is a first class company and we are absolutely delighted to announce we will be partnering with them through 2020. P&G's global reach and consumer insight will be a real boost in our efforts to communicate the Olympic values to a worldwide audience and their financial support over the next decade will benefit the entire Olympic Movement including the athletes themselves."