Advertise

The African Business Journal (TABJ) is a monthly digital publication which is sent to a verified readership of over 35,000 business executives and decision makers across medium to large companies in Africa. The website, which is fully audited by the BPA receives over 250,000 unique visitors per month.

TABJ is essential reading for Africa's top business leaders who want to stay informed of current business news, industry topics and trends. It offers readers a glimpse into major African industries including construction, energy, food and drink, healthcare, manufacturing and more, through comprehensive profiles of successful African enterprises.

The magazine also features articles and columns from writers focused on all aspects of the African business landscape, from environmental to legal to safety issues. Through TABJ, readers can access illuminating interviews with key public figures and regulatory bodies.

In addition to showcasing TABJ, the website serves as a tool for visiting executives to keep abreast of relevant business news at home and abroad, offering daily African and world news to website viewers.

In the special "Africa in Action" section, companies chosen to be profiled in TABJ and its website through a number of customized advertising packages.

The African Business Journal is proud to be one of the only digital-only magazine websites that qualified for BPA Interactive Membership, following in the footsteps of its sister publication website, The International Resource Journal. In taking this pioneering step TABJ can assure valued advertisers of the precise number of people viewing the magazine and website.

 Magazine Advertising

Magazine Advertising Rates

  1x 3x 6x 12x
Double Page USD 6,490 N/A N/A N/A
Full Page USD 5,490 N/A N/A N/A
Half Page USD 3,590 N/A N/A N/A
Quarter Page** USD 2,690 N/A N/A N/A
** African Business in Action Only

Advertisement Dimensions

Double Page 17" x 11'
Full Page 8.5" x 11"
Half Page - Landscape   7.75" x 4.75"
Half Page - Vertical 3.75" x 10"
Quarter Page 3.75" x 4.75"

 Website Advertising

Website Advertising Rates - Home Page

  1x 3x 6x 12x
229 x 90 px $1,390 $1,290 $1,090 $890
240 x 200 px $1,360 $1,260 $1,060 $860
240 x 90 px $1,130 $1,030 $830 $630

Website Advertising Rates - All Other Pages

  1x 3x 6x 12x
229 x 90 px $1,090 $990 $790 $590
240 x 200 px $1,060 $960 $760 $560
240 x 90 px $830 $730 $530 $330
Advertising Insertion Order Form
Simply download, fill and send the Insertion Order Form to start advertising on TABJ.

 Who reads The African Business Journal (TABJ)

Business Type

Construction 15%
Energy and Utilities 4%
Alternative Energy         4%
Food & Drink/Food Service 14%
Healthcare/Pharmaceutical 11%
Manufacturing 14%
Mining/Oil & Gas 16%
Retail 3%
Technology 5%
Logistics and Supply Chain 11%
Others 2%

Number of Employees

0 – 49   12%
50 – 99    31%
100 – 499   37%
500+    14%
Unknown   6%

Annual Revenue

5 – 9 million       9%
10 – 49 million      29%
50 – 99 million     31%
100 million+   28%
Unknown  4%

Job Title/Function

CEO/ Chairman/ Owner/ President  18%
Vice President/ Directors   25%
Senior/ Executive Manager   21%
General Manager/ Plant Manager/ Project Manager 13%
Purchasing Director/ Purchasing Manager 8%
Maintenance/ Operations/ Transportation Manager 6%
Others 9%

**Through our membership with the BPA, we utilize Nielsen's Net Ratings, which records statistics on a daily and monthly to-date basis. These statistics include: the number of visitors who visit The African Business Journal's (TABJ) website, including daily unique visitors, number of page impressions, and time on the website.

The statistics collected through BPA and Nielsen are clear proof that advertisers are receiving arguably the best ROI in Africa when they advertise in TABJ and with George Media.

For more information, please send an email to [email protected].
 
Advertising Terms and Conditions.